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Integrating Extended Care Planning into your Practice (Farm Bureau)

October 18, 2023 @ 2:00 pm 2:30 pm CDT

This event is exclusive to Farm Bureau Financial Services.

Clients and financial professionals agree LTC is important, yet only 9% of clients have planned for it.

In this session, Lincoln Financial Group will share:

• The Planning Gap and How to Bridge the Gap
• Consumer research on the topics and messages that resonate with clients
• Advisor tips on building LTCi discussions into your clients’ planning process