How to Have the LTC Conversation Webinar
June 17 @ 1:00 pm – 2:00 pm CDT
• Why the LTC conversation is often avoided
• Identifying client motivations and concerns
• Creating a consistent LTC sales track
• Effective leading questions and a three-step sales plan
• Explaining risk without fear-based selling
• LTC planning vs. selling coverage and premium
• Q&A
