Marketing
The key to success in extended care is to have proactive conversations with clients. The younger and healthier someone is, the more options they have.
Finding and marketing to long term care prospects can be difficult. That is why we created simple, yet effective, marketing tools that you can use to raise awareness that you should be the go-to resource for long term care planning in your community. Start small, but slowly integrate these tools into your planning and your LTCI sales will reach new heights.
- 90% of people want to talk to a financial professional about LTC but only 14% have done so. 1
- Only 2% of those conversations were started by their financial advisor.2
Partner with us and receive our Launch Kit which provides all the basics to get you started:
Content to create initial awareness:
- How to list Long Term Care Insurance with other services or solutions in any of your marketing
- Website content template Make sure your website features a high-level discussion about the need for Long Term Care Planning and how you can help.
Proactive marketing:
- Intro email/letter to introduce (or re-introduce) you as the resource for your clients’ extended care planning needs
- Our proven Birthday Marketing program – Get more clients to take action before their next age change
Our marketing campaigns also include:
- Conversation starters and guides
- Plug and Play Social Media Messages
- Articles/Posts for Newsletters or Blogs
- Consumer educational videos
- Consumer workshops
- Prospecting emails
- Calculators
1 Versta Research, “2017 LTC Marketing and Thought Leadership Research, Findings from Surveys of Advisors and Consumers,” Oct. 2017.
2 Thrivent’s 2021 Extended Care Planning Survey, Conducted by Morning Consult, March 2021
