Are you ready for Long Term Care Awareness Month?
Every November, we focus renewed energy on getting more people to have a discussion about the need to plan for their future care.
In addition to our robust menu of LTC Awareness Month tools you can find here, we’re recommending doing some or all of the 5 simple things listed below.
5 Simple Things:
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1. Use the LTC Awareness Month logo in your marketing
Include the logo in all of your marketing in November – on your website, in your email signature, print it onto mailing labels and add it to all your outgoing mail.
2. Request and use our “Difficult Conversations” sticky notes.
This is the easiest passive marketing you will ever find. Simply write your name and number on these and slap them on any correspondence you are sending during November. Click here to request a pack of 50 sticky notes be sent to you.
3. Share a Long Term Care Video
We have some great new short videos that you can share with your prospects. Some can be shared via link in an email, and some your webmaster can embed in your website, add to your YouTube Channel, Facebook profile and more.
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Download or Embed:
LTCI Needs Video – Download or embed
A brand-new LTCI video from October 2014 that you can easily download and include in your website, upload to a YouTube channel, or upload to Facebook. Size: 62 MB.
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Embed or Link:
LTCI Needs Video from Kiplinger Kiplinger’s Personal Finances is a trusted name with consumers. Share this educational video created by Kiplinger’s. Click here for YouTube links and the embedding code for your website.
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Link only:
Long Term Care Insurance 101
LIFE Happens has created a great animated introduction to the need to plan for long term care. Click here for the link to the video on Life Happens’ website.
4. Send an article or Letter to the Editor to your local paper
Target the smaller local or community papers in your area. These papers are often hungry for timely, relevant information and getting published can help establish you as the trusted resource for LTCI in your area.
Customize either the Feature Article or Letter to the Editor with your contact info, include the local costs of care and submit it to your paper.
5. Share a one-page reprint from a trusted consumer magazine
Consumer Reports created a great piece entitled “Don’t wait to plan for long term care“. This article quickly and easily addresses the basic questions consumers have about long-term care. Email a link to the article, or print off and include in your November mailings.