Marketing Ideas: Six Ways to Start the Long Term Care Conversation with Clients

The Need is Real

  • Did you know 70% of people who reach age 65 will need LTC services at some point in their lives

The Cost is High

  • Most people can’t afford to pay over $85,000 per year for nursing home care.

You’re Probably Not Covered

  • Many people mistakenly believe their health insurance will cover LTC services.

You Can’t Rely on the Government

  • Medicare provides limited coverage for LTC services, and Medicaid for people with low incomes and limited resources.

The Best Time to Buy is Now

  • Your health could change tomorrow, making you ineligible for coverage.

Some Coverage is Better than None

  • Even a modest policy can help protect your hard-earned assets.

For the original Mutual of Omaha flyer, click here.