How will your clients pay for LTC Services?
People work a lifetime to accumulate assets to see them through retirement. Unfortunately, relying on those assets to fund long-term care services may mean:
- Selling stocks or property, cashing in CDs or dipping into 401(k) or savings accounts
- Paying unexpected capital gains tax, income tax and potential surrender charges
- Foregoing returns the liquidated assets were expected to generate
- Abandoning plans to leave an inheritance to children and grandchildren
Get the Conversation Going
Ask potential clients this question: Which asset would you use to pay for long-term care services?
Be sure to check Forms & Materials for materials approved for use in your state.
Concept Marketing
Use this postcard and brochure to reach out to potential clients. You’ll find more LTC sales concepts on Sales Professional Access.
For the original announcement, click here.