MARKETING NEWS
Responsible leader backed by a powerful brand
When you’re talking to your clients about their LTC needs and the role LTC insurance can play in their overall financial plan, you can recommend John Hancock with confidence. We are pleased to introduce two brochures that tell our story. Read this article to learn more.
March edition of 12 FOR 12 campaign is live
The third installment of the 12 FOR 12 campaign is now available. This edition is focused on becoming an LTC expert in your community. Click here for more information.
LTCfocus – Compare CPI-linked inflation to 3% Compound
Check out the newest sales flier that compares CPI-linked inflation to 3% compound inflation. Learn how the unlimited upside growth potential of CPI-linked inflation provides advantages to your clients over the long-term. (LTC-2026)
Investment Advisor article cites John Hancock’s LTC Consumer Survey
The April 2012 issue of Investment Advisor, features an article, Six Long-Term Care Lessons, that provides valuable insights to help you grow your practice. It focuses on some key findings of John Hancock’s 2011 Long-Term Care Consumer Survey and how you can use them to promote the value of LTC insurance with your clients.
PRODUCT NEWS
Get easy access to all California marketing materials
Visit www.JohnHancockLTCinCalifornia.com, a microsite developed to help you market John Hancock’s Custom Care III California and Custom Care III California Partnership products. The site includes consumer marketing and prospecting materials as well as training guides and facts at a glance. There is also a link to a video tutorial on how to complete a fillable application.
PARTNERSHIP NEWS
Reminder: Pennsylvania mandatory 8-hour LTC training deadline is April 1, 2012
We are offering public classes in Pennsylvania to meet your training requirements. To take your training online or in a classroom setting, visit the John Hancock Partnership Training Resource Center at www.jhpartnership.com.