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12/17: Discovering Words that Work – The Language of the Customer
December 17, 2020 @ 1:00 pm – 2:00 pm CST
You can have the best message in the world, but your audience will always interpret it through their own personal filter of experiences, emotions, and preexisting beliefs. A clever message, no matter how convincing, won’t necessarily hit the mark.
The key to successful communication is not necessarily what you say, but how you say it.
By simply changing the words we use, we can have better conversations. This can lead to better understanding and better long-term financial strategies for your clients.
https://newmanltc.zoom.us/webinar/register/9816057288480/WN_UiGrpAv1TTCvs7XxlpYmhw
Presenter: Matt Hamann, CLTC
AVP, National Sales Director, Long Term Care @Transamerica
During his 24-year career, Matt has held several key leadership roles in the insurance industry and has helped to shape Transamerica’s LTC solutions business since 2013. Matt has managed sales distribution and strategy for Key National Accounts and Broker Dealer relationships for three of the top five largest LTC carriers. Co-founder and architect of what became the nation’s largest LTC and Life hybrid wholesaling team for well over a decade, the teams Matt has built or directly led have helped more than 240,000 individuals secure coverage worth several billion. In addition to distribution experience, Matt has been significantly involved in product development, go-to market strategy, operational alignment, advisor marketing, and technology integrations. He has been a regular panelist, speaker, and national subject matter expert for two decades.