How to Sell LTCI by NOT talking about insurance (article)

Opinion piece by Paul Daugs published in the LTCInsider

Paul Daugs, one of our external wholesalers penned a piece that talks about selling more LTCI by learning to stop selling the insurance product altogether.  In” LTCI: Don’t tell, do sell”, he correctly points out that just selling a product is more than likely going to fail -and instead advises agents to get back to selling the consequences to their client’s family if an event were to take place that creates the need for long-term care.

Read the article here, and if you have further questions on how he does that, give Paul a call at 612-454-4408.