PRODUCT NEWS
Custom Care III featuring Benefit Builder press release receives national coverage
The news release on Custom Care III featuring Benefit Builder, distributed on August 13th to announce the launch of our new product, was picked up by 200+ business/news websites. Articles appeared on Financial Planning, Wall Street, LifeHealthPro, BenefitsPro, Life & Health Advisor, Insurance Networking News, Insurance News Net, Insurance Newscast Daily, and Morningstar Adviser, among others. In addition, ProducersWeb featured LifeHealthPro’s Benefit Builder article the week of August 13th, and a Benefit Builder-themed BenefitPro article the week of August 20th. Click here to read the press release in full.
New Custom Care III featuring Benefit Builder microsite is live
ExpandYourLTCuniverse.com, the new Custom Care III featuring Benefit Builder microsite, provides producers with quick and easy access to information about our new affordable LTC insurance protection for a wider range of clients. The site includes sales training and support materials, producer marketing tools, and more. Click here to visit the microsite and learn more about the marketing materials available to help you sell Benefit Builder.
MARKETING NEWS
Custom Care III featuring Benefit Builder producer recruiting flier now available
Today’s high premiums are making it increasingly difficult for people to access the valuable protection that LTC insurance can help provide. But, with the introduction of a first-of-a-kind inflation feature that makes LTC insurance more affordable to a wider range of clients, producers can now expand their universe of prospective buyers. Click here to view and download our latest Custom Care III featuring Benefit Builder producer recruiting flier (LTC-8553), available now on JHLTC.com.
Updated prequalification fax form, LTC-1028, now available on JHLTC.com
To help you prequalify your clients quicker and easier, we are pleased to announce that we have updated our prequalification fax form, LTC-1028, with a fillable version. The form is now available to download on www.jhltc.com and can be completed online and then emailed directly to our prequalification department. Within 24 business hours, we will email you with our preliminary determination. Read the full article to learn more.
August installment of the 12 FOR 12 campaign is coming next week!
The 12 FOR 12 campaign focuses on providing you with a value-add idea each month to help build your long-term care insurance business. Keep an eye on your inbox!
New Kiplinger’s reprint article now available
The September 2012 issue of Kiplinger’s Personal Finance included a one-page educational article from the American Association of Long-Term Care Insurance, sponsored by John Hancock. Reprints are now available to order and use with prospective clients. Titled “Smart & Affordable Ways to Plan for Long-Term Care in the New Economy,” the article acknowledges the affordability issues people face when considering the purchase of LTC insurance, provides different policy design strategies for lowering the premium, and emphasizes the importance of buying an affordable level of coverage to help hedge against the risk of needing care someday. Order or download LTC-1242.
Byliner article support to grow your business
Byliner articles can be a helpful tool in reaching new prospects. Read the full article to learn about the turn-key materials we’ve provided to help you expand your prospect pool. Plus, check out our needs-based prospecting and marketing materials, which address the needs of younger buyers and other key target markets. Review the collateral guide, LTC-8702, for complete information on the various tools available to order and download.
COMMISSIONS NEWS
eDelivery for commission statements is coming soon!
Within the next couple of months, we will be rolling out eDelivery, a platform designed to help you quickly and easily access your LTC commission statements electronically. Read this article for more information and learn how you can receive your commission statement up to 5 days sooner.