November 30, 2012
MARKETING NEWS
LTC Awareness Month: 5th and final “mega issue” of Your Market Weekly now available
Our annual LTC Awareness Month initiative is designed to provide you with the resources you need to help start conversations about long-term care planning with your clients. Each week in November, we have released sales tips and support materials to help you understand and prospect to the “new face” of the LTC insurance market. Click here to read our final issue of Your Market Weekly, available now. Click here to read our national press release around LTC Awareness Month.
2012: A Year of Historic Milestones anniversary kit now available
Celebrating the historic milestones of John Hancock (150), Manulife Financial (125), and John Hancock LTC (25), this anniversary kit includes two producer-facing brochures:
– John Hancock brand brochure (Form: LTC-1151) – highlights how our powerful brand can be your most valuable selling tool. The brochure also highlights John Hancock’s commitment to the LTC industry and provides a timeline of key events over our 150 year history.
– Leadership and responsibility brochure (Form: LTC-1101) – Provides helpful information on John Hancock’s commitment to the LTC market, in-depth experience, and dedication to building innovative products for the future.
Click here to order the anniversary kit.
The November installment of the 12 FOR 12 is here!
The 12 FOR 12 campaign focuses on providing you with a value-add idea each month to help build your long-term care insurance business. Click here to read this month’s installment around raising awareness with couples about the benefits of long-term care insurance.
Special edition Quarterback Call is now available on-demand
Listen, at your convenience, as Joe Howard, Regional Vice President of Sales, discusses the LTCi industry with Jesse Slome, Executive Director and Founder, AALTCI. Click here to access the on-demand call.
Reminder: Needs-based marketing materials now available in Delaware
Our new prospecting and marketing materials address the needs of younger buyers and other key target markets, and are now available in Delaware. Take the first step to success by downloading and ordering your copies today. Read the full article to learn more.
Reminder: Buyer’s Guide updated in Georgia and Wisconsin
The buyer’s guides for Georgia and Wisconsin have recently been revised and are now available to download and order from www.jhltc.com. Read the article for more information.
PARTNERSHIP NEWS
2013 minimum benefits for Partnership in CA, CT, IN and NY
The 2013 minimum benefit levels are now available for California, Connecticut, Indiana and New York Partnerships. Read the article for complete details.
COMMISSION NEWS
eDelivery for commission statements is coming December 10th!
On December 10th, we will be rolling out eDelivery, a platform designed to help you quickly and easily access your LTC commission statements electronically. Read this article for more information and learn how you can receive your commission statement up to 5 days sooner.
SPECIAL ANNOUNCEMENT
Earlier this week, it was announced that Marianne Harrison, current President of John Hancock LTC Insurance, has been promoted to a new role at Manulife Financial Corporation, parent company to John Hancock Financial. Effective January 1, 2013, Marianne Harrison will become Senior Executive Vice President and General Manager of the Canadian Division of Manulife Financial Corporation. She will also become a member of Manulife’s Executive Committee. Click here to read the full article.
PRODUCT NEWS
Reminder: Benefit Builder microsite now available in 7 additional states
The Benefit Builder microsite is now additionally available for use in the following seven states: Arkansas, Arizona, Montana, North Dakota, Nevada, New Jersey, and South Dakota. Visit www.ExpandYourLTCUniverse.com to learn more about the sales support materials and resources that you can use to help grow your business.
IRS announces eligible long-term care insurance premium deductions for 2013
The Internal Revenue Service (“IRS”) has announced its annual cost-of-living and inflation adjustments for 2013. Click here to read the full article as well as an important change to the threshold.