90% of consumers want their financial advisors talking to them about extended care planning, but less than 10% have actually been given that opportunity. Introduce LTC planning with our monthly marketing tools.
NewmanLTC Materials:
RECOMMENDED: Clearing the Hurdles: Overcoming LTCI Sales Objections using stories and strategic questions
When it’s time to make a plan for their future LTC needs, many clients build an imaginary wall and give you an objection. In their decades focused exclusively on long term care solutions, Deb Newman and Bill Comfort have heard every objection imaginable.
In this recording, they share their methods for getting to the real reasons behind an objection. Bill uses thoughtful yet probing questions and talks them through their options. Deb uses compelling stories to address concerns in a way that makes the client discover the truth for themselves. Whether you’ve been selling LTCI for 20 days or 20 years, you will learn something new from this presentation.
Covers topics such as: Redefining Long Term Care; Initiating the Conversation; My Family Will Care For Me; Can’t I Self Insure the Risk?; I’ll Just Kill Myself; It’s Too Expensive; Can I Trust Insurance Companies?
Full Audio link: https://soundcloud.com/user-945575869/sets/clearing-the-hurdles/s-nTLTY
Mutual of Omaha
- RECOMMENDED: Hearts & Minds Consumer Survey
This research will help you better communicate with clients by getting into the Getting Into the Hearts and Minds of Buyers and Non-Buyers
- Overcoming Objections Brainshark Video (Advisors)
- Advanced Markets Tips for Overcoming LTCi Objections (Advisors)
- Consumer Flyers: The need for long-term care insurance becomes apparent when you see how it benefits real-life customers. These flyers are learning tools you can turn into powerful sales tools by describing how an LTCi policy helped both Mutual of Omaha policyholders and their families.
NGL
- Social Media Infographics – Zip File (Consumers)
Thrivent
4 Truths Flyer (Consumers)