A Long Term Care Marketing Concept
It’s Hard to Sell without a Story
That’s why we created the Marketing Concept Portfolio. This turnkey program includes educational tools and consumer materials to help you tell compelling stories your clients can relate to. Watch a short video to learn more.
Every other month, you’ll receive an email highlighting a marketing concept that illustrates how an LTCI policy can solve a problem or meet a specific need.
The Concept:
The Flexibility of Cash & Reimbursement
When the time comes for your clients to use their long-term care insurance policy, it’s good to have choices. That’s why it’s important that the policy they select today is flexible enough to meet their needs tomorrow.
How it Works
Mutual of Omaha’s long-term care insurance policies allow your clients to choose how they prefer to receive policy benefits – cash or reimbursement.
- Cash – There’s no elimination period to satisfy. Your clients receive a percentage of the policy’s maximum monthly benefit, which can be used to pay any cost associated with their long-term care expenses.
- Reimbursement – After satisfying the policy’s elimination period, your clients are reimbursed for actual long-term care expenses they incur, up to the maximum monthly benefit of the policy.
Having the option to switch between cash and reimbursement gives your clients control over how to best spend the benefits of their policy.
Materials available
Want More Concepts?
Go to Sales Professional Access for more information about Concept Marketing plus additional concepts to help you sell the story.