Genworth Life Insurance Company (Genworth Life) is pleased to announce the launch of Privileged
Choice® Flex (Flex) and Privileged Choice Flex Partnership (Flex Partnership) in California on July 1,
2013. Click here for the official Genworth Bulletin on this.
The consumer brochure for Flex will be available for use the week of June 17th. The Flex illustration
will be available at launch.
At this time, we do not have an approved brochure or illustration for Flex Partnership. On launch day,
you will have a Producer Only illustration for Flex Partnership. Since it is not approved by California
Partnership, it cannot be shared with consumers. We will continue to work with the California
Department of Insurance and California Partnership to approve these materials. We will provide
updates as they become available
Modular Design
Privileged Choice Flex has built-in flexibility so you can design a long term care insurance plan that
matches your clients’ needs, whether that means maximizing their coverage or minimizing their
premium.
“Now” Benefits
Privileged Choice Flex includes two innovative features that provide policyholders and their families
with access to helpful tools, resources and support “Now” without having to go on claim.
Live+WellSM
A wellness program powered by Mayo Clinic provides policyholders and their uninsured
spouse/partner online access to health-related tools, services and information.
Caregiver Support Services
Provided by CareScout®, a Genworth company, can help insureds identify care resources
that may be needed for aging parents or other family members.
Shared Coverage
Couples may select the Shared Coverage Benefit, which provides the ability to combine each
individual’s Coverage Maximum to pay for covered long term care expenses. The Shared Coverage
guarantee ensures that both have access to at least half of their original (or subsequently reduced)
Coverage Maximums, even if the other spouse/partner has used most or even all of their shared
benefits.
Marketing Support:
The following marketing materials are being created for this launch and are slated to be available through normal fulfillment processes
the week of June 17.
Privileged Choice Flex Consumer Brochure – California Specific
Privileged Choice Flex Q&A
Privileged Choice Flex Quick Reference Guide – California Specific
Privileged Choice Flex Partnership Quick Reference Guide – California Specific
At-A-Glance Privileged Choice Flex and Flex Partnership Comparison
Updated State Differences Matrix
Quick Reference Underwriting Guide
Quote It! will be available at launch.
Important Note:
Prior to soliciting new business, verify your producer license is in good standing, you have completed all required CE, and you are in
compliance with all applicable licensure requirements. Applications will be returned if all such requirements have not been met as of the
date of the application.
Over the upcoming weeks you will receive additional information to help you prepare for the launch including training presentations and
availability of marketing materials and kits. We look forward to working with you to introduce Privileged Choice Flex and Privileged
Choice Flex Partnership to California.