September is Life Insurance Awareness Month (LIAM), making this a great time to remind clients of the benefits of buying a life insurance policy linked with a long-term care policy. If care is needed, the policy provides incredible leveraging of their dollars for care. If care is never needed, the beneficiaries will receive the death benefits of the policy. This approach can help clients solve two planning concerns with one simple solution. Share the message of Linked Benefit LTCi all month long.
Life Happens created and coordinates the Life Insurance Awareness Month (LIAM) campaign every September. Their mission is to help educate Americans about the importance of life insurance and to take action to get the coverage they need.
We have selected our favorites from the LIAM 2022 Campaign. To download one of the graphics below, click on the image and then right click and save the larger image.
LIAM 2022 Spokesperson:
This year, Life Happens is partnering with actress, producer, proud Puerto Rican and mother Roselyn Sánchez for Life Insurance Awareness Month to share the message that getting life insurance is an easy decision to make for the ones you love. It’s affordable and protects your family financially.
The video below was created to share with consumers.
Carrier Content:
Click the links below to access client and producer education pieces on the linked-benefit LTCi solutions from each insurer.
Lincoln MoneyGuard
- Client Profiles for Linked Benefit Solutions
- Planning for LTC as a Family — White Paper (ICC)
- MoneyGuard Fixed Advantage Client Guide
- MoneyGuard Fixed Advantage Fact Sheet
Nationwide
- Bridging the Family Conversation Gap
- Helping Americans Plan for Long-Term Care
- Client brochure – 5 Minute Guide to LTC Planning
- CareMatters Client Guide
OneAmerica
- How Asset Based LTC Work
- A well-balanced retirement strategy
- Helping Guarantee Your Family’s Security-Asset Care
- Care Solution Product Guide
Securian
- Discussing future care needs
- Overcoming objections
- Paying for care
- SecureCare consumer brochure
- Which asset consumer brochure
Thrivent – CareForward
Needs Editor Review (Nationwide2&4)