Understanding your client’s needs can help you be successful. To help with your success, Mutual of Omaha created the Hearts & Minds brochure to help you find the right people to talk to.
In the Hearts & Minds brochure you will find a profile of the typical LTCi buyer, what life events can trigger a purchase and how customers educate themselves on LTCi.
The research is a combination of our LTCi policyholders as well as people who own policies from other companies. We also conducted focus groups made up of long-term care buyers and non-buyers.
Understanding what your client’s needs and concerns are will help you provide the right solution for them. To learn more of the findings in the Hearts & Minds brochure, please click here.