It’s not uncommon to hear people say, “I need a new car…a new house…a new job.” But how often do you hear, “I need long-term care insurance?” For most people, LTCi doesn’t even appear on the radar screen. But it should.
- LTCi isn’t just for older people. A prolonged illness or injury requiring LTC services can strike at any age
- Most people simply can’t afford to pay the entire cost for LTC services out of their own pockets
- Some people mistakenly believe their LTC costs will be covered by health insurance, Medicare or Medicaid
If you find it difficult to get LTC on your clients’ radar screen, here are some tools that can help.