Positive Change to Take Them Into the Next 100 Years — And Beyond
For more than a century, Mutual of Omaha has been committed to listening to their customers and helping them through life’s transitions by providing an array of insurance and financial products.
Earlier in July, they announced the retirement of the Native American symbol to support their strong commitment to diversity and inclusion. At this time, we are pleased to unveil their new corporate logo.
Protection and strength are traits that represent the company, and they’re also characteristics of an animal that always protects its kingdom — the lion. The lion also further deepens their connection to the memorable Mutual of Omaha Wild Kingdom program, an important part of their heritage. There is no better symbol to reflect their mission, values and loyalty.
Read the Logo Story here: https://www.mutualofomaha.com/our-story/company-profile/logo-story?
Questions About the New Logo or Corporate Branding? To get answers to many common new logo questions, download the New Logo FAQ.