Mutual of Omaha: New Consumer use video and other marketing updates

Short Video Approved for Use With Consumers
This short video tells a compelling story. Use it to get people thinking about the future and talking about their potential need for long-term care services.

  • Show it in a face-to-face setting.
  • Include it as a kick-off to an LTC seminar.
  • Attach it to an email prior to meeting with a client.
  • Use it to generate interest so people will want to meet with you.

Be sure to show the correct version – the one that’s approved for use with consumer in your state.

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Replay available for “Back to the Basics of LTCi”

On this call, we discussed the evolution of long-term care, the benefits of standalone LTCi, buyer profiles and more!

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Encourage Clients to Purchase LTCi Now, Not Later
Your clients have busy lives. Between family and work obligations, they have a lot going on. So even if they understand the value of long-term care insurance, purchasing a policy often isn’t a top priority. But they may not be aware there’s cost associated with waiting.It’s easy to put things off until tomorrow. But some of life’s decisions are too important to ignore. Waiting to purchase LTCi is one of them. Waiting may mean paying higher premiums down the road. Procrastinating also could lead to the inability to qualify for coverage.


That makes this concept well suited for:

  • People who are inclined to put off the decision to buy
  • People who think long-term care insurance is too expensive (it will only get more expensive the longer they wait)
  • People who are concerned about future health issues (a change in health could make them ineligible for coverage)