Using the 50-10 Hedge Strategy to increase LTCi Sales
From Lincoln MoneyGuard:
Are you looking for a way to begin the LTC conversation without giving your clients sticker shock?
Hedge against long-term care risk by solving for a benefit that covers 50% of the local private nursing home costs. Typically, this also covers nearly 100% of home health care costs. In addition, by structuring the premium payments for 10 years, coverage becomes more affordable.
Why
- This strategy is a great starting point for any extended care planning discussion.
- Most clients would prefer to maintain their independence at home as long as possible followed by an assisted living facility.
How
- Show this MoneyGuard concept by using a flex-pay premium design.
- Leverage Lincoln’s “What Care Costs” website to identify the average cost of a private nursing home in their area. (Enter sponsor code Lincoln to unlock the cost website).
- Use at least 50% of that number as the starting monthly benefit