The Cost-of-Care Study Results are In
Every year, Mutual of Omaha conducts a cost-of-care study in all 50 states, and the results are in. The cost of services continues to rise – the updated figures show the average cost for a home health aide is close to $75,000 per year.
We’ve updated our cost-of care tools to reflect the changes in price for all care settings and to help guide the conversation with clients on how they intend to pay for their long-term care.
Resources for Long-Term Care Sales:
- Cost-of-Care Sales Ideas – Utilize the Rising LTC Costs Flyer and Sales Idea Flyer: Help Clients Stay at Home to have powerful conversations with clients, including links to the materials that can be used.
- Cost-of-Care Calculator – See the current cost of LTC services by state and view what those costs might be 5, 10 or 20 years down the road.
- Cost-of-Care Brochure – Use this brochure to help your clients understand the current cost of LTC services in their state.
- *New!* Stacked Solution Sales Idea Flyer – Conversation guide including client coverage scenario to help guide the discussion of the benefits of combining traditional and asset-based LTC.