In support of the launch of Privileged Choice Flex 2 and the increasing need for consumers to plan for an unprotected long term care need, we began an advertising campaign in both digital and print formats. We will focus on three areas during these months.
• The first two topics are “Hindsight is Foresight” and “Data is Human” which will direct readers to genworth.com/thefutureishere. This page includes an advertorial, several published articles focused on long term care and a short video (Webisode) about our topic.
• The third topic focuses on our annual Cost of Care survey directing readers to the interactive tool at genworth.com/cocpro or to a free mobile app for iPhone and iPad users at the App Store. We are proud to share that our Cost of Care Survey is celebrating a 10th anniversary with this years’ edition.