Find out what attributes your customers are looking for when it comes to an insurance company that offers LTCI.
1. Strong, Stable and Secure
Your customers want to know the company they select is financially sound and the investment they’re making in an LTCi policy is secure. Year after year, rating agencies evaluate us and repeatedly assign high marks for financial strength and stability. For example, A.M. Best continues to rank us A+ (Superior). In addition, our Standard & Poor’s rating recently was upgraded to AA- (Very Strong) based on financial strength to meet obligations to policyholders.
2. A Name They Know and Trust
People are more confident in their decision to buy when they know and trust the company. According to brand awareness surveys, 99 in 100 people know the Mutual of Omaha name thanks to our 50-year investment in Mutual of Omaha’s Wild Kingdom. In addition, high-profile sponsorships of USA Swimming, PGA golfers, Aha Moment and IndyCar® driver Marco Andretti all help to make Mutual of Omaha a household name.
3. Longevity and Expertise in the Marketplace
For nearly three decades, we’ve been perfecting our ability to develop LTCi products your customers want and need and price them appropriately. We entered the LTCi marketplace back in 1987, when LTCi was relatively new. And today, it remains a core product for us.
4. Customer Focus
Our customers are at the heart of everything we do. As a mutual company, we’re not driven by short-term, quarterly results that often characterize publicly-traded companies. Instead, we make business decisions with the long-term interests of our policyholders in mind. In addition, our customer-focused strategy means we seek to understand what customers want, create products and services they need, and serve them beyond their expectations.
5. A Company They Can Count On
Bottom line…your customers want to know we’ll be here when it comes time to pay their claims. After over a century in the insurance business, we’ve demonstrated our ability to keep the promises we make to our policyholders. We’ll be here when they need us…today and years down the road.
Content from Mutual of Omaha